For convenience, this Privacy Policy (hereinafter: "the Policy") uses masculine language, however everything stated therein applies to women and men alike.

In this Policy we will explain and clarify to you what use is made by A.P.I. Churi Distribution Ltd., Company No. 512612078 (hereinafter: "the Company"), and/or anyone on its behalf, of information received from you through the website.

You are requested to read the Policy carefully, and if you do not agree with its contents and/or do not accept it in full — do not browse, place orders, and/or make any use of the website.

The Company hereby clarifies and emphasizes that there is no legal obligation requiring the user to provide information to the Company; however, failure to provide information may prevent access to services and/or prevent the user from placing orders and/or prevent access to certain parts of the website.

In addition, if a user chooses to provide the Company with information in order to gain access to services and/or to place orders through the website, the user undertakes to provide only correct, accurate and complete details, and by providing them, the user confirms the accuracy of the details provided. It is clarified that providing incorrect details, or failing to provide all required details, may prevent use of the website, impair the quality of service provided to the user, prevent the completion of an order through the website, and impair the Company's ability to contact the user — or, in the case of providing false or incorrect details, may constitute a breach of the website's Terms of Use or a violation of the law, with all that implies.

1. The current Privacy Policy of the website is available on the website at all times and constitutes an integral part of the website's Terms and Conditions. Since the Privacy Policy may change from time to time, the Company recommends that you re-read the Company's Privacy Policy document periodically. Such changes will be accompanied by the publication of an appropriate notice on the website and/or the transmission of a notice through reasonable and accepted means. Notwithstanding the above, in any case where the Company changes this Policy in a manner that relates to the types of personal information collected about users or the use it makes of the personal information and details provided by users on the website, the Company will provide advance notice and will ensure your consent is obtained prior to any new collection of information and/or any additional use thereof.

2. Personal Information Collected by the Company Through the Website

The Company collects and receives from website users (hereinafter: "user/s") the following types of information:

2.1. Full name, phone number, email address, and any additional information you enter in the "Contact Details" field when contacting support and/or requesting information through any of the contact methods listed on the website and/or through the electronic "Contact Us" form on the website, including recordings of calls and/or calls made with Company representatives by phone or via WhatsApp, to the extent these are recorded.

2.2. Aggregate statistical information about the user's computer and/or electronic device, about the user and/or the user's consumption habits, as detailed further in Section 5 below.

2.3. Information entered when making a purchase through the website, including: full name, contact phone number, billing address, shipping address, email address, as well as information about the purchase itself, including copies of receipts sent to the user.

2.4. Personal information collected as part of registration as a "registered user" on the website, including mandatory fields — full name, contact details (phone, email) — and optional fields: gender, date of birth, wedding date, and brand and scent preferences.

2.5. Subject to your consent to "cookies," information about the history of website use and information about the most recent websites visited by the user, for the purpose of tailoring advertising and/or marketing content displayed to the user through the website, as well as for displaying product recommendations based on such information in the Company's online store.

3. The Uses the Company Will Make of the Information

All information about the user that the Company collects and/or any such information the Company uses will be managed and stored in a dedicated Company database for the website in accordance with the provisions of the Privacy Protection Law, 5741-1981 (hereinafter: "the Law"), and the Company will use it in accordance with this Law and/or any other applicable law, for the following purposes:

3.1. Creating and managing your registered user account.

3.2. Transferring your details to service providers whose services we require, subject to their being necessary for the provision of services and/or operation of the website, and subject to our commitments in Section 9 below.

3.3. Enabling use of the website and the services offered therein, including with respect to personal information of third parties entered by users into the registered user area, subject to obligations to obtain consent and/or approval under any applicable law.

3.4. Improving and enhancing the services and products offered on the website, including adding or canceling aspects of the existing service and/or adding new services to the website. For this purpose, the Company will use statistical information that does not personally identify you.

3.5. Checking the proper functioning and operation of the website, including quality control and statistical analysis of website usage, for which purpose the Company will use statistical information that does not personally identify you.

3.6. Sending marketing and promotional messages about the Company's products, promotions, and/or other notices and publications regarding activities managed by the Company, subject to your consent to join our mailing list through the website.

3.7. Analyzing user activity for the purpose of preventing fraud and/or unauthorized use of the service and/or when purchasing a subscription to the service.

3.8. Contacting you when necessary in response to your inquiry via "Contact Us" and/or through any other contact method listed on our website, or on any other matter required when providing service.

3.9. Enforcing the Privacy Policy and the website's Terms of Use and/or acting in accordance with legal requirements or the demands of competent authorities.

4. Payments and Credit Card Processing Through the Website

4.1. Credit card processing, as part of payment for orders placed through the website, will be carried out by [name redacted in original] Ltd. (hereinafter: "the Processing Company"), which is among the service providers of credit card companies and is authorized to perform credit processing operations in accordance with all applicable law, and complies with all strict standards and guidelines of credit card companies for secure internet transactions. The Company does not store the payment method details used by the user, and only transfers the information entered by the user to the Processing Company via an SSL-secured page on the Company's website.

4.2. It is clarified that the information security standard used by the Processing Company, as well as the safeguarding of credit details and user details transferred to the Processing Company, are carried out by the Processing Company in accordance with international standards and credit card company regulations under applicable law, and the Company shall bear no responsibility for any privacy breach suffered by users as a result of transmitting credit details to the Processing Company.

4.3. The Company does its utmost to protect the integrity of users' personal information received through the website and to maintain its confidentiality. The collection and storage of information is carried out in a secure environment — the Company uses a combination of security technologies, security procedures, and organizational measures to protect users' personal information from unauthorized access, use, or disclosure.

4.4. When you are asked to transmit sensitive personal data to the credit company — for example, credit card details (over the internet) through the website — this will be done using SSL encryption technologies and/or other technologies used by the processing company, in a dedicated payment window.

5. Automatic Collection and Use of Information

5.1. The Company automatically collects personal information about users as well as aggregate-statistical information related to the manner of website use, in one or more of the following ways:

5.1.1. During browsing and use of the website, the Company will be entitled to collect information about your visits to the website, the use you make of the services, and your browsing on the internet. This information may include details about the location of the computer and/or electronic device from which you browsed the website, the IP address through which you accessed the website, your operating system, your browser identifier, location data, browser type, domain names, language settings, and additional information about your browsing habits on the website, such as information or advertisements you read, pages and products you viewed, product orders you placed, offers and services that interested you, and regarding the manner in which you interact with the Company's website and with other websites.

5.1.2. The Company may collect personal or aggregate-statistical information as aforesaid also through the use of cookie files and other tracking technologies (hereinafter collectively: "cookies"), to the extent these are activated on the website, all as detailed further in Section 7 below.

5.2. The Company is entitled to use information provided by a user on the website — and information it collects regarding usage patterns on the website — for the purpose of providing services and also for improving the services on the website and/or in any other way it offers, including for the purpose of contacting the user when necessary, or for the purpose of analyzing and providing statistical information to third parties.

5.3. The Company may hire other companies to provide limited services on its behalf, such as answering support-related questions, performing statistical analyses of its services, and/or for managing and adapting marketing or advertising content on the website for the user. The Company will provide these companies only with the items of the user's personal information that are necessary for the purpose of providing services to the user, and will restrict their ability to use the information solely to purposes related to the provision of such services and/or as authorized by you under this Privacy Policy.

6. Registration for Website Services, Registered User Login, and Password Storage

6.1. Some of the services on the website require registration, during which the user will be required to provide personal details as set out in Section 2.4 above. Accordingly, the user hereby declares that these details are provided to the Company of their own free will and consent.

6.2. During the website registration process, the user will also be asked to enter a password. In this regard, the Company will be entitled to determine from time to time whether to allow and/or require that for certain services on the website, identification be carried out through additional and/or alternative identification methods. The user alone will be responsible for keeping the password confidential to prevent its misuse, and the Company recommends changing it from time to time. In this regard, if a user knows or suspects that their password has been stolen and/or exposed to unauthorized parties, they are requested to contact the Company as soon as possible in order to freeze access to their registered account and reset their password, by contacting the Company directly through the online form on the Company's website, by contacting the Company's service center at 1-800-800-775, or by email to: churi@churi.co.il.

Alternatively, if the user is asked to log in through a third-party registered account (e.g., Facebook, Google), the user will be asked to consent to the transfer of certain types of information to us, and is aware of and agrees that any use made of information transferred through this interface is acceptable to them, in accordance with the details that will appear in the dedicated consent window.

6.3. A user who confirms receipt of direct mail from the Company thereby agrees that upon registration, the user's details will be added to the Company's mailing list for sending messages to the user via various means including but not limited to: messages, email, multimedia messages (MMS), SMS, an automatic dialing system, and/or via any other means of communication regarding sales promotion, advertising, improvement of services provided by the Company, and enrichment of website content. This consent also grants the Company the right to use these details for sales promotion, advertising, improvement of services provided by the Company, and enrichment of website content, in accordance with the Communications Law (Telecommunications and Broadcasts) (Amendment No. 40), 5768-2008 (hereinafter: "the Spam Law"). If a user wishes to be removed from the mailing list, they may unsubscribe at any time by sending an email to: churi@churi.co.il.

6.4. In addition, if the information in the Company's databases is used for the purpose of personally approaching the user, based on the user's membership in a population group defined according to one or more characteristics of persons whose names are included in the database (hereinafter: "approach with a commercial offer"), the user is entitled under the Privacy Protection Law, 5741-1981, to demand in writing that the information relating to them be deleted from the database. In such a case, the Company will delete information that it requires only for the purpose of approaching the user with commercial offers as mentioned above. Information required by the Company for the purpose of managing its business — including documentation of commercial and other actions performed by the user on the Company's website — will continue to be stored by the Company under law, but will no longer be used for the purpose of approaching the user.

7. The Company's Use of Cookies and Tracking Technologies

7.1. The Company uses cookies and technologies similar in nature for the ongoing and proper operation of the website, including in order to collect statistical data about the use of the website and/or the manner in which the user arrived at the website, for verification of details, for adapting the website (including but not limited to adapting advertising and/or marketing content and providing product recommendations) to the user's personal preferences, as well as for information security purposes. It is possible to configure the user's browser so that it accepts or rejects "cookies," or so that it notifies the user when "cookies" are sent to them. Since each browser operates differently, the user should check the "Help" menu of their browser to learn how to make the above adjustments. If the user does not wish to receive "cookies," they can block or delete this option by changing their browser settings. However, the user should be aware that blocking this option may result in their being unable to enjoy some of the functions and services on the website or on other websites, depending on browser settings.

7.2. It is possible to configure the user's browser so that it accepts or rejects "cookies," or alerts the user when cookies are in use. Since each browser operates differently, the user should check the "Help" menu of the browser to learn how to make the above adjustments. If the user does not wish to receive "cookies," they can block or delete this option by changing the browser settings. However, blocking this option and any decision by the user to reject the use of cookies, in whole or in part, may result in the user being unable to enjoy some of the functions and services on the website and/or may affect the manner in which items are displayed on the website (or some parts of the website may not be displayed at all). Users who have chosen this option hereby waive any claim and/or lawsuit in this matter against the Company.

7.3. It is clarified that "cookies" are small text files transferred to the hard drive of a personal computer by an internet server. Some cookies will expire when the browser is closed, while others will be stored on the hard drive of the computer. It is clarified that the website may from time to time use "cookies" so that the website's servers can identify the user quickly and efficiently, even when they return to visit the website.

8. Information Security

8.1. The Company does everything within its power and makes use of reasonable technological security measures consistent with common practice in the field of e-commerce in Israel, in order to secure the website, the communication channels through it, and the information under its control against intentional or accidental exploitation, destruction, loss, and against access by unauthorized or unlicensed persons.

8.2. Communication between the user's end device (computer, smartphone, etc.) and the website server is secured using accepted encryption methods, in accordance with applicable standards. Furthermore, the Company takes reasonable measures to protect the website and the hardware and software components related to its operation, and ensures they are regularly updated, among other things to protect the website and its content from unauthorized intrusions or breaches.

8.3. Nevertheless, the Company cannot guarantee the security and storage of information in absolute terms, and does not commit that the website or the use thereof will be entirely immune from unauthorized access to information or content stored therein.

8.4. It is clarified that in cases beyond the Company's control, or as long as the Company takes reasonable security measures consistent with common practice in the field of e-commerce in Israel, it will not be responsible and will bear no liability in the event of an intrusion, breach, or any damage caused as a result of use of the website, including due to disruption and/or inability to access and/or use the website or any part thereof, privacy breaches and/or exposure of information due to intrusion and/or breach of the website, whether caused to the user or to any third party.

8.5. In addition to the above, the Company dedicates resources and employs various security measures to prevent intrusion into the database and to thwart possible harm to user privacy. However, disruptions cannot be entirely ruled out. Therefore, the user hereby declares and undertakes that they will have no claim and/or demand and/or lawsuit against the Company and/or anyone on its behalf as a result of vulnerabilities, malfunctions, and/or disruptions as aforesaid, and/or exposure of the user's personal details as a result of a breach of the security system and/or unauthorized intrusion into the website's systems. The Company recommends that the user take all possible precautionary measures to protect their personal details while operating on the internet.

9. Transfer of Information to Third Parties

9.1. The Company is entitled, and the user agrees, that it may transfer to third parties non-personal information that does not personally identify the user, including statistical or aggregate information, for its purposes as stated above.

9.2. In addition to the above, the Company may use the services of third parties for the purpose of providing services on the website and/or for its business management needs. To the extent that engagement with such a supplier involves granting access to personal information about you and/or for the purpose of collecting, storing, or processing personal information about you, we undertake that:

9.2.1. We will take all required measures in accordance with applicable law for contractual and/or other arrangements in accordance with the guidelines of the Privacy Protection Authority and/or any other competent authority, to ensure information security and privacy protection when transferring personal information and/or granting access and/or enabling the processing of personal information about you, in order to protect your privacy.

9.2.2. To the extent that your personal information is to be transferred to parties in locations outside of Israel, we will act in full accordance with the Privacy Protection Regulations (Transfer of Data Outside the State's Borders), 5761-2001, both in terms of the selection of countries in which the personal information is stored and/or in terms of contractual arrangements to ensure your rights and the protection of your privacy in the personal information by the transferee.

9.3. The personal information collected about users and used by the Company is subject to the rules of the Law and the regulations enacted pursuant thereto. Accordingly, the Company will refrain from transferring users' personal details to any third parties not directly related to the provision of services to the user and/or the operation of the website the user is browsing, except in the following cases:

9.3.1. The Company will seek to use third parties for the purpose of analyzing and providing statistical information, building and maintaining the website, or providing services to users through the website.

9.3.2. To the extent it is required to do so by court order, or to the extent legal proceedings (criminal or civil) are taken against it in connection with actions performed by users on the website in breach of the website's Terms of Use and/or in breach of the law.

9.3.3. To the extent it is required to do so in order to comply with any legal proceeding, such as a search warrant, court summons, instruction of a regulator or competent administrative body under applicable law, or pursuant to any other legal order. In such a case the Company will be entitled to transfer users' details in accordance with the provisions of the court order and/or the instructions of the enforcement body and/or the competent administrative body, without needing to obtain the prior consent of the user.

9.3.4. To the extent a dispute, claim, lawsuit, demand, or legal proceedings arise between a user and the Company (including subsidiaries and/or affiliated companies) and/or anyone on its behalf.

9.3.5. To the extent the Company transfers the operation of the website to the management of another corporation, as well as in the event of a merger with another entity or a merger of the website's activity with that of a third party, the Company will be entitled to transfer to the new corporation a copy of the information stored as well as any statistical information, subject to that corporation accepting all of the Company's obligations toward users and committing to act in accordance with this Privacy Policy.

10. Links to Third-Party Websites

10.1. The website may contain links directing to other websites. The Company makes an effort to link to websites that, to the best of its knowledge, do not infringe upon the right to privacy; however, the Company cannot be responsible in any way for the content and/or level of privacy protection provided by other websites. Therefore, the user declares and understands that upon clicking and navigating to a website operated by a third party as mentioned in this Section 10, the Company bears no responsibility for any privacy breach and/or other harm resulting from such browsing. The Company recommends that before providing any information on such a website, the user read the Terms of Use and/or Privacy Policy of that website and act accordingly.

10.2. It is clarified that the above is also relevant when clicking on a link to social media websites, and all uses made will be in accordance with the privacy preferences, privacy terms, and terms of use of each such social media website.

11. User Rights Regarding Personal Information

11.1. In accordance with the Privacy Protection Law, every user has the right to review the personal information held about them in the Company's database, subject to an identity verification process. If, following such a review, you find that the information about you stored in our systems is incorrect, incomplete, unclear, or outdated — you are entitled to contact the Company and request that the information be corrected or deleted.

11.2. To do so, after exercising your right of review as stated in Section 11.1 above, please contact the Company at the email address: churi@churi.co.il. However, correction of the information may prevent the performance of certain actions requested by you in your inquiry to us, and we will notify you accordingly upon completion of the request.

12. General

12.1. It is clarified, emphasized, and agreed that registration on the website and placing orders through it are intended solely for users aged 18 and over. The Company does not intentionally or knowingly collect information about minors. If it comes to your attention that we have collected information relating to a minor under the age of 18 without written consent from the minor's parent and/or guardian, please notify us and we will delete such personal information from our databases, except in cases where we are prevented from doing so in accordance with Section 9 above.

12.2. The Company may from time to time amend the provisions of this Policy. If material changes are made to provisions concerning the types of personal information to be collected or the manner of use of personal information provided by the user, a notice will be published on the website.

12.3. Any dispute and/or disagreement in connection with the Policy and/or the terms and/or provisions appearing on the website, if and to the extent they arise, will be resolved solely in accordance with the laws of the State of Israel, exclusively in the competent courts of the city of Tel Aviv, which have exclusive and sole jurisdiction.

12.4. In any case where a term and/or provision of this document becomes unlawful, invalid, or unenforceable, this shall not prevent and/or detract from the validity and/or legality of the other provisions of this Policy. It is clarified that in such a case, a similar enforceable term shall be deemed to exist in place of the term that was deleted or removed.

12.5. For further questions regarding the Company's Privacy Policy and/or if you believe your privacy has been violated by any party, you may contact the Company by email at: churi@churi.co.il