Purple pigment to neutralizes yellow hues.

Silver or white hair can develop unwanted yellow tones over time.
The PROHAIR+ Silver Series uses active purple pigments to neutralize brassiness and restore a clean, cool, radiant finish.

Why purple pigment?

To neutralize the yellow pigment, we use the opposite color on the color wheel: purple. Adding this pigment to haircare products allows for the cleansing/neutralization of unwanted yellow tones.

Maintaining perfect color over time

The PROHAIR+ formula protects your color and prevents shade change between coats.
To maintain your hair color after tinting or after a swim, we recommend using the Silver Series.