Hair straightening, of any kind, may give a smooth and polished appearance, but it leaves hair sensitive, dry, and sometimes brittle. Want your straightening to look great months later? It's time to switch to a care routine that restores and strengthens, not just maintains the surface.
Why does straightened hair require special care?
- The hair's structure changes and its internal bonds break down.
- Hair loses essential proteins like keratin, as well as its natural moisture.
- Its natural defenses weaken, making it more vulnerable to heat, sun, and dryness.
The solution: Keratin and Shea Series
The PROHAIR+ Keratin & Shea Butter Series was created specifically for hair that has undergone straightening or chemical treatments. It works to:
- Strengthen the hair fiber from within.
- Restore lost shine and softness.
- Prevent split ends.
- Maintain that smooth, sleek feeling over time.
Recommended care routine for straightened hair:
- Salt-free shampoo: Gently cleanses without compromising smoothness.
- Keratin and Shea Mask: A deep restoration treatment that restores elasticity and vitality.
- Therapeutic serum: Prevents breakage and provides fast-acting heat protection.
- Daily moisturizer: Softness and a neat look every day, without a greasy feel.
Important tip: To preserve shine over time, avoid products containing salts, sulfates, and parabens — just like our series.
The closest thing to a salon feeling, at home.
