Our hair is much more than just an appearance – it is an expression of strength, confidence and self-love. When we feel that our hair is healthy, shiny and well-groomed – we feel our best.

+PROHAIR was born from the understanding that Israeli hair is unique and different from European hair – it faces strong sun, hot climate, pools, sea and chemical treatments such as colors, shades and straightening every day.

Our products were specially developed to provide a real solution to these needs – a combination of professional formulas with advanced technologies and natural ingredients with proven value for strong, healthy hair, such as argan oil and castor oil.

At +PROHAIR, we believe that hair care should be a luxurious, high-quality, and professional experience.
All of our products are developed and manufactured in Israel, in leading factories specializing in the production of professional hair products for hairdressers,
While adhering to high standards and uncompromising quality - so that you get salon results, even at home.

PROHAIR+
TREAT YOUR HAIR LIKE A PRO

Behind PROHAIR+ stands the expertise and seniority of A.P.I. Hori Distribution, one of the leading import and distribution companies in Israel, which brings the high standard of professionalism and quality straight to your hair.