{"title":"Curly and wavy hair","description":"\u003cp role=\"presentation\" style=\"text-align: center; ;text-align: left; direction: ltr;\"\u003e\u003cstrong\u003eCurls IN, straightened OUT\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center; ;text-align: left; direction: ltr;\"\u003e\u003cspan\u003eUntil recently, curly hair was considered \"less acceptable\"\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e \u003cspan\u003eWomen would line up at the hairdresser, willing to pay any amount to have their hair straightened to hide their curls. In recent years, the trend has changed, and curly hair has come back into fashion.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e \u003cspan\u003eCurly girls need proper care and we provide a complete package that provides definition, softness, and precise results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" style=\"text-align: center; ;text-align: left; direction: ltr;\"\u003e\u0026nbsp;\u003c\/p\u003e\n\u003cp role=\"presentation\" style=\"text-align: center; ;text-align: left; direction: ltr;\"\u003e\u003cspan\u003ePROHAIR+ is a brand that understands the needs of curly hair.\u003c\/span\u003e \u003cspan\u003eThe PROHAIR+ series of care products for curly and wavy hair was built from a deep understanding of the needs of curly and wavy hair.\u003c\/span\u003e\u003cspan\u003e \u003cbr\u003e\u003cspan\u003eTwelve unique care and styling products that allow for diverse solutions, from definition to nourishment, for healthy, natural, defined and vibrant hair.\u003c\/span\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" style=\"text-align: center; ;text-align: left; direction: ltr;\"\u003e\u0026nbsp;\u003c\/p\u003e\n\u003cp role=\"presentation\" style=\"text-align: center; ;text-align: left; direction: ltr;\"\u003e\u003cstrong\u003eDefined, bouncy curls\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center; ;text-align: left; direction: ltr;\"\u003e\u003cspan\u003eThe combination of nourishment, moisture and professional protection allows wavy and curly hair to look its best every day. Curls are defined, soft to the touch and full of life. Each product in the series contributes to the experience of well-groomed and impressive hair, which always keeps you the center of attention.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center; ;text-align: left; direction: ltr;\"\u003e\u0026nbsp;\u003c\/p\u003e","products":[{"product_id":"קרם-ג-ל-אחיזה-חזקה","title":"Strong hold gel-cream ","description":"\u003cdiv class=\"meta_subtitle\" style=\";text-align: left; direction: ltr;\"\u003e\n\u003cp data-start=\"77\" data-end=\"312\" style=\"text-align: right; ;text-align: left; direction: ltr;\"\u003eEnriched with nourishing oils and keratin to maintain curl health. Delivers strong, long-lasting hold without compromising elasticity or natural appearance. Provides spectacular shine, reduces frizz, and leaves no stiffness, dryness, or white residue.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pro Hair +","offers":[{"title":"Strong hold cream - 1 pc.","offer_id":47130050298011,"sku":"7290115045581","price":40.0,"currency_code":"ILS","in_stock":false},{"title":"Strong hold cream - 2 pcs.","offer_id":47130050330779,"sku":"7290115045581","price":72.0,"currency_code":"ILS","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2909\/6603\/files\/14.png?v=1757148191"},{"product_id":"קרם-ג-ל-אחיזה-רכה","title":"Soft hold gel-cream","description":"\u003cp style=\"text-align: right; ;text-align: left; direction: ltr;\"\u003eA unique gel-cream that combines the precise styling of a gel with the moisturizing benefits of a cream. The formula maintains curl elasticity, adds natural shine, and reduces frizz, without leaving hair feeling heavy, sticky, or stiff.\u003c\/p\u003e","brand":"Pro Hair +","offers":[{"title":"Soft Grip Cream - 1 pc.","offer_id":47130110525595,"sku":"7290115045963","price":40.0,"currency_code":"ILS","in_stock":false},{"title":"Soft Grip Cream - 2 pcs.","offer_id":47130110558363,"sku":"7290115045963","price":72.0,"currency_code":"ILS","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2909\/6603\/files\/18.png?v=1758058791"},{"product_id":"שמפו-מקצועי-לשיער-מתולתל","title":"Professional shampoo for curly hair","description":"\u003cdiv class=\"meta_subtitle\" style=\";text-align: left; direction: ltr;\"\u003e\n\u003cdiv class=\"meta_subtitle\" style=\";text-align: left; direction: ltr;\"\u003eA gentle shampoo for wavy and curly hair that effectively cleanses the scalp, removes residue, and reduces frizz without stripping the curl's natural moisture. Enriched with keratin, argan oil, and rosemary, the formula softens hair, improves elasticity, and preps it perfectly for styling. Suitable for all curl types, for daily use.\u003c\/div\u003e\n\u003cp style=\"text-align: left; ;text-align: left; direction: ltr;\"\u003e\u0026nbsp;\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pro Hair +","offers":[{"title":"Nourishing shampoo - 1 pc.","offer_id":47130120585371,"sku":"7290115045970","price":34.0,"currency_code":"ILS","in_stock":false},{"title":"Nourishing shampoo - 2 pcs.","offer_id":47130120618139,"sku":"7290115045970","price":65.0,"currency_code":"ILS","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2909\/6603\/files\/19.png?v=1757148838"},{"product_id":"לחות-גלייז-60-40","title":"Moisture glaze 60\/40 ","description":"\u003cdiv class=\"meta_subtitle\" style=\";text-align: left; direction: ltr;\"\u003e\n\u003cp style=\"text-align: right; ;text-align: left; direction: ltr;\"\u003eA formula rich in oils and keratin that gives curls definition, flexibility, and shine. The rich texture provides flexible hold and prevents frizz without weighing hair down. Suitable for wavy and curly hair looking for a natural, vibrant look throughout the day.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pro Hair +","offers":[{"title":"Moisture and Glaze - 1 pc.","offer_id":47130144604315,"sku":"7290115043433","price":38.0,"currency_code":"ILS","in_stock":false},{"title":"Moisture and Glaze - 2 pcs.","offer_id":47130144637083,"sku":"7290115043433","price":72.0,"currency_code":"ILS","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2909\/6603\/files\/24.png?v=1757151877"},{"product_id":"סרום-לשיער-מתולתל","title":"Curly hair serum","description":"\u003cdiv class=\"meta_subtitle\" style=\";text-align: left; direction: ltr;\"\u003e\n\u003cp style=\"text-align: right; ;text-align: left; direction: ltr;\"\u003eA professional styling and restoration serum for curls, providing daily moisture and a protective layer that prevents dryness and split ends. The formula contains silicones and vitamins that coat the hair, restore natural moisture, and significantly reduce frizz, without weighing hair down or leaving a greasy feel. The result: natural-looking curls full of shine, all day long.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pro Hair +","offers":[{"title":"Curl serum - 1 pc.","offer_id":47130147913883,"sku":"7290115044546","price":40.0,"currency_code":"ILS","in_stock":false},{"title":"Curl serum - 2 pcs.","offer_id":47130147946651,"sku":"7290115044546","price":76.0,"currency_code":"ILS","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2909\/6603\/files\/20.png?v=1757149011"},{"product_id":"ספריי-סרום-לשיער-מתולתל","title":"Curly hair serum spray","description":"\u003cdiv class=\"meta_subtitle\" style=\";text-align: left; direction: ltr;\"\u003e\n\u003cp style=\";text-align: left; direction: ltr;\"\u003eA unique serum spray designed for curly hair prone to frizz and split ends. Enriched with nourishing oils and keratin, the formula penetrates deep into the hair fiber, treating split ends and restoring natural shine and softness. Suitable for daily use on dry or wet hair.\u003c\/p\u003e\n\u003cp style=\"text-align: left; ;text-align: left; direction: ltr;\" role=\"presentation\"\u003e\u0026nbsp;\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pro Hair +","offers":[{"title":"Serum spray for curly hair - 1 pc.","offer_id":47130158104731,"sku":"7290115044690","price":40.0,"currency_code":"ILS","in_stock":false},{"title":"Serum spray for curly hair - 2 pcs.","offer_id":47130158137499,"sku":"7290115044690","price":76.0,"currency_code":"ILS","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2909\/6603\/files\/16_593474cc-4bda-4959-a3a5-11b15ac1580c.png?v=1757149101"},{"product_id":"לחות-גלייז-80-20","title":"Moisture glaze 80\/20 ","description":"\u003cdiv class=\"meta_subtitle\" style=\";text-align: left; direction: ltr;\"\u003e\n\u003cp role=\"presentation\" style=\"text-align: right; ;text-align: left; direction: ltr;\"\u003eA richly textured glaze that gives curls soft definition, flexible hold, and natural shine without weighing them down or leaving a sticky feeling. Shapes hair while preserving curl movement and elasticity, revitalizes the look, and helps retain moisture over time. Suitable for daily use and for styling natural, neat, and vibrant curls.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pro Hair +","offers":[{"title":"Glaze 80\/20 - 1 pc.","offer_id":47130164428955,"sku":"7290115044188","price":38.0,"currency_code":"ILS","in_stock":false},{"title":"Glaze 80\/20 - 2 pcs.","offer_id":47130164461723,"sku":"7290115044188","price":72.0,"currency_code":"ILS","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2909\/6603\/files\/22.png?v=1757150957"},{"product_id":"מסכה-ללא-שטיפה","title":"Leave-in mask for curly hair","description":"\u003cdiv class=\"meta_subtitle\" style=\";text-align: left; direction: ltr;\"\u003e\n\u003cp style=\";text-align: left; direction: ltr;\"\u003eCurls are alive and dynamic, but need daily care to maintain moisture, shine, and elasticity. A leave-in mask with a lightweight formula, specially developed for wavy and curly hair, enriched with nourishing oils and keratin to restore from within. It refreshes hair, defines curls, adds shine, and significantly reduces frizz without weighing hair down. Ideal for daily use and between washes for an instant curl refresh.\u003c\/p\u003e\n\u003cp role=\"presentation\" style=\"text-align: left; ;text-align: left; direction: ltr;\"\u003e\u0026nbsp;\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pro Hair +","offers":[{"title":"Leave-in mask - 1 pc.","offer_id":47130347602075,"sku":"7290115044553","price":37.0,"currency_code":"ILS","in_stock":false},{"title":"Leave-in mask - 2 pcs.","offer_id":47130347634843,"sku":"7290115044553","price":70.0,"currency_code":"ILS","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2909\/6603\/files\/21.png?v=1757151011"},{"product_id":"שמפו-מקצועי-לשיער-מתולתל-1-ליטר","title":"Professional shampoo for curly hair ","description":"\u003cdiv class=\"meta_subtitle\" style=\";text-align: left; direction: ltr;\"\u003e\n\u003cp style=\"text-align: right; ;text-align: left; direction: ltr;\" role=\"presentation\"\u003eA gentle shampoo for wavy and curly hair that effectively cleanses the scalp, removes residue, and reduces frizz without stripping the curl's natural moisture. Enriched with keratin, argan oil, and rosemary, the formula softens hair, improves elasticity, and preps it perfectly for styling. Suitable for all curl types, for daily use.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pro Hair +","offers":[{"title":"Shampoo for curly hair - 1 pc.","offer_id":47130355204251,"sku":"7290115043402","price":55.0,"currency_code":"ILS","in_stock":false},{"title":"Shampoo for curly hair - 2 pcs.","offer_id":47130355237019,"sku":"7290115043402","price":104.5,"currency_code":"ILS","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2909\/6603\/files\/23_0101096f-65a2-457e-8924-d2eaad2c6870.png?v=1757151079"},{"product_id":"גלייז-100-לשיער-מתולתל","title":"100% glaze for curly hair","description":"\u003cdiv class=\"meta_subtitle\" style=\";text-align: left; direction: ltr;\"\u003e\n\u003cp style=\";text-align: left; direction: ltr;\"\u003eA professional curl styling glaze that provides precise definition, frizz control, and natural shine without weighing hair down. Based on keratin and essential oils, the formula gives curls a uniform, neat, and flexible finish that lasts throughout the day. Suitable for wavy and curly hair, for daily use.\u003c\/p\u003e\n\u003cp style=\"text-align: left; ;text-align: left; direction: ltr;\"\u003e\u0026nbsp;\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pro Hair +","offers":[{"title":"100% glaze - 1 pc.","offer_id":47130452983963,"sku":"7290115043426","price":38.0,"currency_code":"ILS","in_stock":false},{"title":"100% glaze - 2 pcs.","offer_id":47130453016731,"sku":"7290115043426","price":72.0,"currency_code":"ILS","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2909\/6603\/files\/da17622c73c70a8c52185c3fccadfcfd_b884e653-22c5-43c5-a56d-21b4baea223c.jpg?v=1757755731"},{"product_id":"מסכה-מקצועית-לשיער-מתולתל","title":"Professional mask for curly hair","description":"\u003cdiv class=\"meta_subtitle\" style=\";text-align: left; direction: ltr;\"\u003e\n\u003cp style=\";text-align: left; direction: ltr;\"\u003eCurly and wavy hair is prone to dryness, frizz, and static, and needs intensive care to restore its vitality. This nourishing mask, enriched with natural keratin and active oils, provides concentrated moisture, deeply nourishes dry areas, and restores hair's appearance from the first use. It wraps each curl in softness and shine, leaving curls defined, soft, and healthy with every use.\u003c\/p\u003e\n\u003cp style=\"text-align: left; ;text-align: left; direction: ltr;\" role=\"presentation\"\u003e\u0026nbsp;\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pro Hair +","offers":[{"title":"Curly hair mask - 1 pc.","offer_id":47130460192923,"sku":"7290115043419","price":55.0,"currency_code":"ILS","in_stock":false},{"title":"Curly Hair Mask - 2 pcs","offer_id":47130460225691,"sku":"7290115043419","price":104.5,"currency_code":"ILS","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2909\/6603\/files\/26_f5ccf031-f6c5-419b-b71a-f367f3c45904.png?v=1757152015"},{"product_id":"מוס-עיצוב-תלתלים","title":"Curl styling mousse","description":"\u003cdiv class=\"meta_subtitle\" style=\";text-align:left;direction:ltr\"\u003e\n\n\u003cp style=\";text-align:left;direction:ltr\"\u003e An ultra-light mousse for shaping defined, soft, frizz-free curls.\u003cbr data-start=\"168\" data-end=\"171\"\u003e A unique formula for natural styling without stiffness gives hair a well-groomed, supple and touchable appearance. Ideal for creating curls full of movement and shine, without a feeling of heaviness or residue.\u003c\/p\u003e\n\n\u003cp style=\";text-align:left;direction:ltr\"\u003e\u003c\/p\u003e\n\n\n\u003c\/div\u003e","brand":"Pro Hair +","offers":[{"title":"Curl styling mousse - 1 pc.","offer_id":47179327176859,"sku":"7290115044102","price":40.0,"currency_code":"ILS","in_stock":false},{"title":"Curl Styling Mousse - 2 pcs.","offer_id":47179327209627,"sku":"7290115044102","price":76.0,"currency_code":"ILS","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2909\/6603\/files\/Mousse_c.jpg?v=1757691649"},{"product_id":"מארז-טיפוח-לשיער-מתולתל","title":"Curly hair professional set","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: left;\"\u003eA professional kit that gives your curls everything they need — nourishment, moisture, styling, and frizz protection. Includes:\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\" style=\"text-align: left;\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eShampoo (400 ml) — thorough cleansing while maintaining natural shine\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eMask (400 ml) — intense moisture and nourishment for soft, supple curls\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eMousse (300 ml) — enhances natural volume and creates a styled look\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eGlaze Cream (400 ml) — 80% moisture, 20% glaze, for shine, softness, and styling-ready hair\u0026nbsp;\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003eWide-tooth comb — gently detangles and shapes curls and waves on wet or dry hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\" style=\"text-align: left;\"\u003eDefined, soft, and vibrant curls — every day, with every use.\u003c\/p\u003e","brand":"ProHair+","offers":[{"title":"Default Title","offer_id":47183839232155,"sku":"7290115045987","price":159.0,"currency_code":"ILS","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/2909\/6603\/files\/10404509C.jpg?v=1773660592"},{"product_id":"מברשת-מצמידה-לתסרוקות","title":"Professional brush for curly hair","description":"\u003cp data-start=\"157\" data-end=\"346\" style=\"text-align: right; 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